What is this Service?
Google Analytics, part of Google's Marketing Platform, is a web-based analytics tool used to understand and optimize search engine and advertising activity and offer basic insight into content engagement on Middlebury's websites.
Who is Eligible for this Service?
Marketers and those responsible for web content are eligible for this service.
How Do I Learn About this Service?
ITS provisions access to Google Analytics. For in-depth training and technical support, please refer to Google's own documentation and help center. See our documentation for Middlebury-specific notes.
How Do I Get Help?
To request access, receive basic training, or ask for support, please click the "Request Support" button on the right side of this page.